Online business has one undoubtedly important factor to know how customers behave and what their preferences are - this is referred to the analyst.
After proper application of dedicated tools we are able to determine the purchase path, steps taken by users on the site, determine where the visitors come from and get much more information about the problems of the site. However, few people know that similar tools can be used in stationary stores! Our OCKO system allows us to collect analytical and statistical data presenting people's behaviour in a specific time and space.
Perhaps the upcoming stages of lifting restrictions are a good time to learn what OCKO is and how it works in public space?
Read more about our system on embiq.com