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Business Development & Market Entry


European Market Strategy & Partnership Development

Your Gateway to European Markets

We help tech companies successfully enter and scale in Europe — from market research and go-to-market strategy to building local partnerships and accessing business ecosystems. Our deep understanding of European markets, regulations, and business culture enables smooth market entry and sustainable growth.

Comprehensive Market Entry Support

Expanding into Europe requires more than just a good product. We guide you through the complexities of European markets, helping you identify opportunities, connect with the right partners, and build a strong local presence. Our approach combines strategic planning with hands-on execution.

    Our expertise includes:

  • Arrow rightMarket Research & Entry Strategy
  • Arrow rightBusiness Matchmaking & Ecosystem Access
  • Arrow rightOpening Local Business Networks

What We Help You Achieve

Validated market opportunity and positioning
Connected ecosystem of partners and clients
Local presence and credibility
Accelerated time-to-market
Risk mitigation through local expertise
Sustainable growth in European markets
Access to funding and investment opportunities
Market Research & Entry Strategy
Market Analysis
Market Analysis
Understanding your target market is the foundation of success. We conduct comprehensive market research to identify opportunities, competitive landscape, and customer needs specific to European regions.
Go-to-Market Planning
Go-to-Market Planning
  • Market segmentation and targeting
  • Positioning and messaging for European audiences
  • Pricing and distribution strategies
  • Regulatory and compliance requirements
  • Localization needs assessment
Entry Model Selection
Entry Model Selection
We help you choose the optimal market entry approach — whether direct sales, partnerships, distribution agreements, or establishing local entities.
ALEX, CEO
From China to Europe — A Chinese IoT manufacturer wanted to enter the European smart building market. We conducted market research across 5 EU countries, identified key partners, and developed a phased entry strategy starting with pilot projects in Poland and Germany.

Business Matchmaking & Ecosystem Access

Partnership Development

We connect you with the right business partners — distributors, system integrators, technology partners, and strategic allies who can accelerate your market entry.

Ecosystem Integration

Access to industry associations, innovation hubs, accelerators, and business networks that open doors to customers, partners, and opportunities.

Relationship Management

  • Introduction to potential clients and partners
  • Facilitating meetings and negotiations
  • Cultural bridge and communication support
  • Long-term relationship nurturing
ALEX, CEO
Building a Partner Network — A UK SaaS company needed to establish partnerships with European system integrators. We identified and qualified 15 potential partners, facilitated initial meetings, and helped negotiate partnership agreements with 4 key players.
Opening Local Business Networks
Community Building

Community Building

We help you build and engage with local business communities — from attending industry events to organizing your own meetups and workshops.

Thought Leadership

Thought Leadership

  • Speaking opportunities at conferences and events
  • Content strategy for European audiences
  • PR and media relations
  • Case study development
Digital Presence

Digital Presence

Establishing credibility through local digital channels, industry platforms, and social media networks relevant to European markets.

ALEX, CEO
Establishing Market Presence — An American AI company wanted to build brand awareness in the European automotive sector. We organized a series of industry workshops, secured speaking slots at major conferences, and helped them publish case studies that resonated with European decision-makers.

Why Choose EMBIQ for Market Entry

Arrow right European Roots, Global Perspective

Based in Europe with deep local knowledge and international experience, we understand both your home market challenges and European business realities.

Arrow rightTech Industry Focus

We specialize in technology companies — from software and AI to IoT and embedded systems. We speak your language and understand your business model.

Arrow rightHands-On Execution

We don't just provide recommendations — we execute alongside you, making introductions, attending meetings, and actively supporting your market entry journey.

Arrow rightProven Track Record

We've helped companies from Asia, Americas, and other regions successfully enter and grow in European markets across various technology sectors.

EMBIQ Logo
16+
YEARS OF
EXPERIENCE
400+
EXECUTED
PROJECTS
40+
EXPERTS
ON-BOARD
100+
SATISFIED
CUSTOMERS

Our client says

Awards

Top 100 companies with fastest growth image
Top 100 companies with fastest growth
Top Developers in austria image
Top Developers in austria
Top IoT companies 2023 image
Top IoT companies 2023
most reviewed Iot companies in poland image
most reviewed Iot companies in poland

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