Abacusoo Footfall Analytics Services
The project involved the development of a solution that reads MAC addresses of mobile phones within the range of a Wi-Fi network and feeds this data into Abacusoo's analytics system.
Technologies used
Wi-Fi
Tools
-
6
Project members
16 months
Project length
IoT, Software Development
Category
Retail
Branch
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The challenge
Abacusoo needed a reliable and efficient way to gather footfall data to provide their clients with valuable insights into customer behavior. Traditional methods were not sufficient, and the company sought a more technologically advanced solution.
Working on this project was a fascinating challenge. We had to ensure the solution was robust and reliable, capable of handling large volumes of data while maintaining user privacy. I'm proud of what our team achieved.
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The result
EMBIQ developed a solution that leverages Wi-Fi networks to detect the MAC addresses of mobile phones within their range. This data is then fed into Abacusoo's analytics system for further analysis. This innovative approach provides a wealth of data on customer behavior, enabling businesses to make more informed decisions.
The technical aspects of this project were intriguing. We had to ensure the system could accurately capture and process MAC addresses in real-time. It was a great opportunity to push the boundaries of what's possible with Wi-Fi technology.
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Agnes
business development specialist
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